Going Green(build) for Media & Social Engagement
The EMerge Alliance is an open industry association leading the rapid adoption of safe DC power distribution and use in commercial interiors to promote more efficient and sustainable buildings. Lewis Public Relations (LPR) has been its agency of record since the Alliance formed in 2008. In addition to our regular public relations activities, EMerge Alliance enlisted LPR’s help promoting its first “Net Zero Zone” at the 2014 Greenbuild International Conference and Expo in New Orleans, the world’s largest tradeshow dedicated to green building.
DeMarco Murray Foundation
Rushing for Media Results
Dallas Cowboys running back DeMarco Murray has a goal of providing educational resources and assistance to more than 55,000 Dallas-area youth by 2016. DeMarco established the DeMarco Murray Foundation, managed by Prolanthropy, and kicked off fundraising efforts with his first Celebrity Waiter Night on Nov. 4, 2013. With just five days before the event, Prolanthropy contacted Lewis Public Relations (LPR) on Oct. 30 for media expertise in the Dallas/Fort Worth market.
Texas Farm Bureau
Research You Can Hang Your Hat On
As the state’s largest farm and ranch organization, Texas Farm Bureau (TFB) has noticed a heightened awareness and discussion of food and agricultural issues. TFB commissioned Lewis Public Relations (LPR) to conduct statewide research of Texans’ attitudes about a variety of issues, including genetically modified organisms (GMOs), animal welfare, water availability and food prices.
The Nuts and Bolts of Franchise Communications
Winzer Corporation started out in 1978 as a wholesaler of maintenance and repair supplies for imported automobiles and light trucks and moved to a franchise model in the early 1990s. After nearly 20 years of successful franchising, a series of business circumstances created concerns within the franchise community that were not being addressed by existing communications. As a result, Winzer engaged Lewis Public Relations (LPR) to address key business issues and how the company communicated with its franchise owners.
A New Beginning for a Historic Brand
Alon Brands, a motor fuels supplier/marketer and North America’s largest 7-Eleven licensee, was known by its 50-year-old brand, FINA. However, in 2012, market research and corporate growth plans fueled an aggressive rebranding campaign to transition the brand from FINA to ALON in less than a year. As the company’s agency of record, Lewis Public Relations (LPR) teamed with Alon Brands to develop and execute a successful marketing communications program for the brand transition.